Overall Strategy
MoonBoost partnered with iByte, a wearable technology company, to lead a full-scale brand transformation. We rebuilt iByte’s brand from scratch—starting with strategy and storytelling, then moving through identity design, site development, social content, and high-quality video assets. Our goal: establish credibility, reach ICP buyers, and position iByte as a leader in wearable dental tracking technology.
FULL BRAND IDENTITY OVERHAUL
Brand Strategy: Defined iByte’s market positioning, tone, and unique value prop.
1
Website Redesign: Built a high-converting website optimized for SEO and lead generation.
2
Blog & Content Strategy: Developed thought leadership content to drive traffic and build credibility.
3
Logo & Visual Identity: Designed a sleek, modern look to match iByte’s cutting-edge tech.
4
Professional Brand Shoot: Captured team culture and innovation visually.
5
Video Storytelling: Produced both a founder-led brand story and testimonial series with MoonBoost
6
Brand Story Video
Testimonial Video
Transformation in Action:
Before vs. After
We highlighted iByte’s evolution in a short transformation video, contrasting the brand’s early look with its current trusted, market-ready identity.
Key Achievements
3,101 Unique Decision-Makers Reached
5,742 Members Reached via Discovery
1,202 Total Engagements
Instagram Results
Grew Instagram From 0 to 1,500 Followers
1.5k+
LinkedIn Results
43%+
Follower Growth
Impressions on top Linkedin Post
2.9k
31k+
Total LinkedIn Impressions
TOP PERFORMING POSTS
#1
PRODUCT INNOVATION SPOTLIGHT
2,183 IMPRESSIONS & 49 ENGAGEMENTS
#2
FOUNDER’S STORY POST
1,876 IMPRESSIONS & 42 ENGAGEMENTS
#3
CUSTOMER USE CASE FEATURE
1,642 IMPRESSIONS & 39 ENGAGEMENTS
MARKET COMPARISON
✔ iByte’s engagement rate now outperforms competitors in the safety/wearable tech space
✔ Ranks in top 5% of industry-specific LinkedIn searches
✔ Organic content strategy led to a 482% visibility increase
What Worked
Personal storytelling drove the highest engagement
Industry-relevant insights increased post shares and search rankings
Strategic ICP targeting brought in dentists, CEOs, and practice owners
Impact & Future Growth
iByte’s brand presence now reflects its innovation, authority, and trustworthiness. From high-converting content to a best-in-class visual identity and optimized LinkedIn strategy, every touchpoint is working to drive visibility, engagement, and buyer confidence.
"Partnering with MoonBoost was a game-changer for iByte. They didn't just manage our marketing; they built a brand that people trust and want to engage with. Thanks to their expertise, we're now positioned as a leader in wearable device technology."